Social Media Tips and Tricks From Top Stylemakers

We scoured the internet to bring you the best in social media from top bloggers, celebrities, fashion brands and tastemakers to show you how your brand can apply their strategies. The below presentation is for anyone looking to elevate their company (or themselves) utilizing the power of social media and blogging. 

HOW TO THROW A FABULOUS BRUNCH - PART 1: DIY PLACEMATS WITH POM-POMS

By: Cristin Massey

“Brunch without booze is just a sad late breakfast”

Nothing is more magical than brunch, the mimosas, the fabulous frittatas and um…bacon. It’s a chance to socialize and enjoy a meal with friends. And if you’re anything like us, it’s a chance to create and design a theme for your friends to enjoy just as much as the champs.

DIY placemats with pom-poms

When I hear the word pom-pom, my mind takes me back to the first grade to arts and crafts time. Those soft, fluffy round little balls were the best décor decision for my flowers and snowmen. So of course when our friends over at Rue Magazine posted a blog for DIY pom-pom placemats, we jumped at the opportunity for a little afternoon arts and craft time!

Here’s how we did it:

• Decide what your theme or color palette will be going with. Don’t just try and wing it when you get to your local craft store. Consider the dish colors etc., so the overall design has balance and makes sense visually.

• Decide on size. The average size is 12x18 inches. Purchase placemat, or cut one out of material you would like to use.

• Measure the pom-poms and cut accordingly.

• Use hot glue gun to glue pom-poms down on placemat.

• Let dry, and ta-da!

What you will need

• Placemats
• Scissors
• Hot glue gun
• Pom-poms

Enjoy! You’re one step closer to throwing a fabulous brunch for your friends. Next time, we will be creating the menu for part two in our fabulous brunch series. Stay tuned!

FACEBOOK FIT: GETTING STARTED

By: Shayna Moreno

During the Facebook Fit event, Danielle and I attended different sessions so we could maximize our time there. The focus was on small businesses and getting the most out of their Facebook page. Over the next few weeks, we’ll share what we learned there. The first seminar was appropriately called “Getting Started.” It was led by Emily Miller who is a part of Facebook’s Small & Medium Business Team. She outlined the ways that people learn about your business and the four steps that you can take to create a rocking business page.  

1: Build      2: Create        3: Manage       4: Promote 

These steps are summarized below. 

1. Build 

As you set up your Facebook page, make sure that you select the correct category that reflects your business. Fill out all the company information to the best of your knowledge. This will improve search results and help you connect to the people that you want to reach. The next major step is to add images to your page – this includes profile picture and cover photo.  

2. Create 

Images are very important to a Facebook page. Images help portray your brand’s personality. With images, it’s easy for potential customers to quickly see what you’re all about. You can show the work that you take pride in, showcase products, and create milestones. With Facebook pages, you get great real estate when you use photos.  

3. Manage 

If you decide to host an event, whether that it be at a physical venue or a sales promotion, it is encouraged that you set up an actual “Event” on Facebook in order to drive traffic to your site in an organic manner. When you set up a Facebook “Event,”vent you may choose to schedule your post. You can even use the Facebook Page Managers App for simple “Event” management.   

When managing your page, Facebook Insights can help you become more strategic and create content that your fan base wants to see. If you are a page manager, you are able to see a snap shot (7 days) of analytics for your page on your company’s home page. It is recommend that you post from 3-5 times a week and do a “health check” on your page once a week to insure that your page is running smoothly and all images and content are up to par.  

4. Promote 

If you are not getting many “likes,” you want consider unpaid and paid ways of promoting your page. For unpaid, a simple thing to do is invite all your friends to “like” the page. If that is not getting results, consider promoting your page. This can be done with a limited budget and can be catered to whatever you are confortable spending. Another bonus is that a promoted post or boosted page does not come up as “promoted” in search engines; this is because Facebook cannot guarantee which audience will actually see it.  

For other fun facts and tips for your Facebook page stay tuned to for our Facebook Fit series! 

Fun fact: Visit www.facebook.com/business/signage for signs that you can personalize for your business