Michelle Vinson, Design Strategist

Growing up, art was always Michelle's favorite subject in school. "I was always completely relaxed and focused when I was working on a project," she says. With an extreme attention to detail, Michelle remembers one of her favorite projects being a single image created from thousands of hand-drawn dots.

When Michelle entered into the visual communications design program at Kent State University (www.kent.edu), she immediately knew that she had found her professional calling. She felt that visual communications design combined her true passion of fine art with a love of business and interaction with people. 

Before joining Cover Story Communications, Michelle had experience in both design/marketing agencies and an in-house marketing department. She draws inspiration from all areas of art, fashion, home decorating, photography, family, friends, and a healthy lifestyle. Michelle’s passion for these things and Cover Story's vision proved to be a perfect fit. 

Michelle is a visual communicator who encourages a creative process to meet her clients’ marketing or branding needs. She truly believes in accurately and effectively communicating her clients’ goals through design so they can be proud of the final outcome.

With diversified experience, she is an expert in nearly every area of design and business practice. From client presentations, corporate identity and product packaging to 400-page product catalogs, she has a wide breadth of knowledge under the graphic design umbrella. She uses that knowledge to grow and strengthen the identity of each of her clients.

When Michelle is not working, she enjoys painting, illustrating children's books, working out, reading and spending time with her family and friends. 

Michelle's areas of expertise include: corporate identity, corporate literature, developing corporate standards guidelines, product packaging, website design and development, social media headers and profile images, PowerPoint presentations, newsletters, brochure design, catalog design, direct mail, tradeshow graphics, outdoor signage, CD/flash drive packaging, advertisements, banners, binders, and folders.

Get to know Michelle

My go-to coffee drink at Starbucks is… 

Grande, hot latte with whole milk

What is the craziest thing on your bucket list? 

Tour the country doing a book signing for a book that I illustrated.

If you had a yacht, what would you name it? 

"Boo-ya!"

What are your favorite blogs? 

A Cup of Jo, Making it Lovely, The Little Green Notebook, Design Sponge

What is your favorite Halloween costume you’ve had? 

Growing up, I didn't care what I was for Halloween as long as I got to apply a rainbow of eye shadow colors, crimp my hair and wear Lee Press-on nails.