Danielle Elderkin, Founder and President

For as long as she can remember, Danielle has had a passion for both writing and home décor. “When most little girls were playing with dolls, I remember writing stories, watching cooking shows with my mom and sketching new designs for my bedroom,” she says. So it’s only fitting that she would later major in magazine journalism with a double minor in Interior Design and English at Ohio University. 

After a few internships in public relations, she had found her true calling. She spent several years in the agency world and loved everything about the fast paced environment, interacting with editors and producers at her favorite media outlets and coming up with creative ways to promote the brands she represented. However, there was a side to her agency experience that was less than inspirational—office politics and the threat of layoffs took their toll.  

Nine years ago, Danielle started Cover Story Communications, an agency that represents happiness, creativity and making the world a more beautifully styled place. Since the agency’s inception, that formula has been successful for Cover Story and its clients, which are some of the top brands in home décor and consumer products. 

At Cover Story, Danielle fosters an environment of creativity, respect, collaboration, and ongoing education. It’s an environment where clients think of their agency as an extension of their internal marketing team and where work and fun are one and the same. 

Get to know Danielle 

In my spare time, you’ll probably find me… 

With my family at the pool, beach, backyard, park, watching movies, cooking, or playing board games. After the kids go to bed, I’m usually reading a book, magazine or blog or on Pinterest finding inspiration for decorating and fashion ideas. 

The magazine you can’t live without is…

Picking just one is like asking me to pick which of my sons is my favorite—can’t be done! Sweet Paul, The Coveteur and Cherry Bombe have some of the most beautiful photographs I’ve ever seen. Domino and Traditional Home’s special interest publications are doing some really interesting things to integrate the content you’d traditionally find in print with some cool interactive features like instructional videos and click to purchase. HGTV magazine blows me away with their use of color. 

My perfect day in New York would be…

I’d spend a few hours browsing every inch of all eight floors of ABC Carpet & Home. Then late lunch at Trattoria Dell’Arte for a great glass of wine and an assortment of items from the antipasto bar. After that, I’d head to Chelsea Market for a gelato while wandering around the cute shops. For some late night fun, I’d get a manicure at a 24-hour nail salon. Need to find a new one because my old go-to place recently closed.