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Cover Story Communications is a boutique public relations, social media and design agency specializing in the promotion of home and lifestyle products.


The Cover Story blog is a place where our passions for the latest in home and lifestyle and media, social, and design trends mix and mingle. Join in for the party! 


Lights, Camera, Action: Media Training Tips

Danielle Elderkin

For many professionals, there comes a point in your career that requires an interview with media, or even being on camera, and as we move deeper into the digital age the chances of needing media training are high. You want to be ready when the opportunity strikes.

These easy media training tips will make an immense improvement to your media appearance.

Your words and message

  • Use short answers – Short answers provide great sound bites! ( Shorter comments are more likely to be used if the interview is going to be pre-recorded)

  • Don’t use jargon or marketing language – use basic everyday words that you would use in a casual conversation

  • Pretend you’re speaking to someone who has never heard about your topic – this will help you be clear and concise.

  • Have testimonials prepared to share during your interview.

  • Use personal stories: Have a few personal stories in your back pocket so you can readily use them in an interview. Practice saying them in a short and concise manner.It doesn't need to be long, just an authentic story.

  • Bridging (this is the most important thing you can learn): You’ll want to have 3-5 points you want to get across in your interview. No matter what the interviewer is asking you, steer them back to these main points. That way YOU’RE controlling the interview. Good ways to bridge:

“I think that’s an important question, but what people really need to know is…”

“That is a really important point, but what is most important is…”

  • To call attention to one of your main points, start your sentence with something like “This is a very important point…”

  • If the interview is pre-recorded, you can ask to restate something if you’re uncomfortable with how you said it.

  • If you don’t know the answer to a question, just say so. Tell them you don’t know offhand, but you can get back to them.

  • Follow yes and no answers with an explanation.

  • If the reporter says “Do you have anything else to add?” always say YES and bridge back to a couple of your primary messages.


Body Language

  • Talk to the interviewer, not the microphone or camera. Pretend the microphone and camera don’t exist. The camera will find you!

  • Have a relaxed look on your face and don’t forget to smile

  • Do not cross your arms.


  • There is a dress code, dress similar to those that will be in the interview with you. However, if you are representing a brand and that differs, dress accordingly with your best judgement.

  • Wear solid colors. This makes you appear more authoritative and trustworthy.

  • Wear “conservative” clothing, nothing too low cut or revealing.

  • Powder your face with translucent powder. You do not want to look shiny on camera.

  • Try and avoid, black, red and white clothing.

  • Avoid patterns.

  • Men’s pant suits should be long enough that when sitting, they do not expose your leg.

Makeup and Hair

  • Makeup should be done with natural colors.

  • Avoid anything that is shiny, matte is best.

  • Avoid anything dramatic with bold colors.

  • Hair should be sleek and straight for both men and women.