Are you still relying on Black Friday and Cyber Monday to drive holiday sales? It’s time to think outside the gift wrapped box with some other important dates for holiday shopping. While some are pretty obvious, others might not be. Those unexpected dates could be the key to your success this holiday season and perhaps just what you need to get a leg up on your competitors.
November 12 – This is the biggest day for holiday shoppers. Tempt shoppers to visit your site or shop for the first major shopping day of the holiday season.
Thanksgiving Day — Aside from giving thanks for all the wonderful things in our lives and spending time with friends and family, Thanksgiving in the retail world is also known as “Gray Thursday.” More and more retailers are starting Black Friday sales on the evening of Thanksgiving. Jump on this trend to get a head start on Black Friday sales.
Black Friday – This one’s pretty obvious. If you’re not doing a Black Friday promotion, you’re missing out big time. Special tip: most people are shopping on desktops on this day.
Cyber Monday — A close second to Black Friday, Cyber Monday is here to stay. Keep in mind that most people are shopping on mobile on this day.
Green Monday — December 14 is known as Green Monday among retailers for all the “GREEN” you’ll be bringing in. It’s the busiest shopping day of the month!
Free Shipping Day – December 18 is Free Shipping Day and the third busiest shopping day of the season. For most retailers, this is the last chance to order with free standard shipping to get your gifts in time for Christmas. Let your customers know and you’ll create a sense of urgency.
Super Saturday — December 19 is Super Saturday, the final Saturday to buy presents before Christmas and the second busiest shopping day of the season. It’s also your last chance to draw some major traffic before Christmas!
December 26 — Don’t forget about after Christmas shopping to tap into customers looking for a great deal. This is the perfect time to unload seasonal goods.
Now that you know the most important shopping days of the holiday season, it’s time to get your plan in place. ‘Tis the season!