Back to Basics: How to talk to Bloggers

By: Shayna Moreno

Here at Cover Story Communications we have a love and admiration for blogs. Blogs create an outlet for any interest and passion. Public relations professionals, business owners or anyone who wants to generate buzz about their product or service can utilize blogs. However, there are necessary steps to help you get the best results possible. Follow our tips below to help build a relationship with the bloggers you admire.

Step 1: Read the Blog You Want to Pitch

Now this may seem like something so easy to do and you're wondering why this is even listed. But the truth is that so many bloggers receive emails that have no relation to them and that are just not a fit. Take some time and familiarize yourself with the content and style of the blog.  

Step 2: Follow Them on Social Media

Simple & effective. You will be surprised at what a simple follow/like can do. 

Step 3: Pick out a Specific Topic or Entry That Your Offering Can Relate To 

If you want a specific blogger to write about your project, research and see if they have covered anything relatable in the past that you can reference when you reach out. This can be a great ice-breaker when initially reaching out.

Step 4: Draft a Rocking Email

This requires a personal touch. Make each email custom. No one likes to receive a generic email that doesn’t even have their name in the greeting. Take the time to research their name, keep it to the point and always close the email with a grateful salutation.

Step 5: Follow Up

If you receive no response feel free to follow-up but don’t become annoying. By sending too many emails you could be preventing yourself from ever working with the blogger in the future.

Step 6: Say THANK YOU 

Even if it’s a rejection email, remember to always say thank you. If you land some coverage for your product or service make sure you share it across your social networks and business sites. Spread the word and send a thank you note to the blogger you worked with!

Good Luck!